Gazprom's Hollow Foundations
The Imitation Empire and Ukraine's Fight for True Architecture
A battle beyond missiles and tanks - how Russia's architectural imperialism threatens Ukraine's cultural identity, and the visionary response that could secure Ukraine's future.
The Beginnings of Architectural Imperialism
It begins, oddly enough, not with tanks or missiles. It starts with glass and concrete — those polished husks rising out of the dead flatlands of Novosibirsk, Kazan, and on the fringes of the Volga like sterile blooms in a poisoned garden. The names of the architects they once courted — David Adjaye from London, A. Bechu from Paris — linger like fading perfume in Skolkovo's atriums, relics of a Medvedev-era flirtation with global design culture
Back in the early 2010s, under the glow of innovation rhetoric, Gazprom-funded factions and Kremlin-friendly urbanists fancied themselves sophisticates. They poured in money, summoned starchitects, and practiced standing shoulder-to-shoulder with "frogeating bourgeoise" to learn how to build for the 21st century.
The Shift After 2014
However, something shifted after 2014. Sanctions bit. The West recoiled. And like a sorcerer's apprentice left unsupervised, they took their notes from Paris and Accra and spun up knockoffs—Murino-style. The results? "Progressive architecture" stripped down to Soviet panelka idealism: same rigidity, same dead-eyed optimism, but with clumsy glass panels and half-baked eco-boulevards thrown in.
These aren't merely bad buildings. They're physical expressions of a mindset: "we've already understood everything." The Kremlin-media complex, RT's slick narratives and Gazprom's imperial confidence all feed into it. "We don't need outside voices," they mutter like Premudry Peskar's neurotic fish — ignoring the leaks in their pipes and the cracks in their facades. Their Lakhta Center in Petersburg—pointing skyward like a billionaire's middle finger — isn't triumph. It's an abomination in glass and steel, a testament to ambition divorced from mastery.
The Lakhta Center - "a billionaire's middle finger"
The Hidden Agenda
And here lies the suspense: Gazprom isn't just destroying Ukraine. They're preparing to build.
Western analysts, dazzled by the spectacle of wreckage, miss this quieter agenda. The so-called "special military operation" isn't only scorched earth—it's urban planning. Once Ukraine's sovereignty is broken, they plan to carpet the land with their hollow imitations, embedding their own version of "order." Bases, administrative blocks, prefab neighborhoods—all stamped with the same "itak sойдет" logic that has disfigured Russia's regions for decades.
The Imitation Game
Gazprom's Vision for Captured Ukraine
What's quietly percolating inside Gazprom's planning departments and Kremlin-friendly urbanist circles isn't just rubble and silence. It's replacement.
To the untrained eye, their "vision" for occupied Ukraine might even look sophisticated: grand redevelopment plans for the Donbas, sprinkled with renderings of glass-fronted office towers, "green" boulevards, cultural centers, and Soviet-style housing blocks dressed up with contemporary façades. Some prototypes are already visible in eastern Ukrainian cities: sterile, heavy-handed attempts at "urban rejuvenation" that feel like Photoshop collages of Western trends and Soviet memories.
Hollow Sophistication
Glass-fronted towers that mimic Western design but lack substance
"Green" Facades
Eco-boulevards that prioritize appearance over environmental function
Dressed-Up Soviet Blocks
Traditional housing structures with contemporary facades as disguise
Instruments of Subjugation
Make no mistake—these aren't benevolent rebuilding efforts. They're instruments of subjugation, designed to erase the cultural DNA of Ukrainian cities and overwrite them with Gazprom's brand of corporate imperialism.
Think of what Lada was to Fiat in Soviet times — an earnest imitation birthed from copied blueprints but stripped of finesse. Now scale it up to entire cities. That's their plan. Except this time, there's a lot more viciousness to it. These constructions aren't meant to inspire pride — they're meant to impose hierarchy: the conqueror's glass castle looming over a landscape of cheaply made worker districts.
Copied Designs
Imitations of Western architecture without understanding the principles
Cultural Erasure
Systematic removal of Ukrainian architectural identity and heritage
Imposed Hierarchy
Physical manifestations of power dynamics through urban planning
The Hollow Empire Expands
Corners will be cut, as they always are. Designs will be hollow shells of the international architecture they once flirted with. And yet, in Moscow's eyes, these settlements will stand as proof of their "superiority"—physical declarations that Ukraine has been absorbed, assimilated, and rebranded under their banner.
This is what most Western analysts miss. They assume Russia wants only to destroy. Yet Gazprom's planners are already sketching out their expansions. They aren't content with a wasteland—they want a Murino-ized Ukraine, a hollow empire of knockoffs that extends westward.
"They aren't content with a wasteland—they want a Murino-ized Ukraine, a hollow empire of knockoffs that extends westward."
The Countermeasure: Ukraine's Civilizational Leap
To neutralize this, Ukraine cannot simply react. It must preempt. Gazprom believes it is playing multi-dimensional chess with its architectural subjugation plans; Ukraine's counter has to be three steps ahead—not only tactically but civilizationally.
Step One: Mass Evacuation
Evacuate civilians en masse from active battle zones. Not piecemeal, not hesitantly. Entire populations moved—not to crowded refugee camps or fragile European temporary housing—but far out of reach, to continents like South America.
Step Two: Establish Civilian Academies
In partnership with nations willing to defy Moscow's imperial designs, Ukraine can establish civilian academies for total urban mastery.
Step Three: Strategic Acceleration
Train relocated civilians in mass-scale civil engineering, urban design, sustainable systems, advanced manufacturing, and cultural revitalization.
Building a Civilian Strike Force
This isn't charity. It's strategic acceleration. While NATO trained militants in tactical defense, Ukraine's relocated civilians will be training in mass-scale civil engineering, urban design, sustainable systems, advanced manufacturing, and cultural revitalization. They will become a civilian strike force of architects, planners, and builders—the nucleus of Ukraine's postwar rebirth.
Meanwhile, with civilians secured, Ukrainian defense forces gain unparalleled freedom to deploy autonomous systems and precision warfare, unburdened by the logistical and moral weight of protecting urban populations mid-conflict. The efficiency of resistance doubles.
By the time Gazprom's factions begin rolling out their Murino-Ukraine prototypes, Ukraine's civilian corps will already be returning—not as refugees but as masters of their craft, ready to lay down a network of cities and infrastructure at a level Moscow's imitators cannot comprehend.
Master Architects
Trained in cutting-edge design principles that honor Ukrainian heritage while embracing innovation
Urban Visionaries
Equipped to create sustainable, resilient cities that serve communities rather than impose control
Expert Builders
Skilled in advanced construction techniques that outpace and outperform Gazprom's hollow imitations
The Stakes: Building Beyond Survival
Gazprom's vision is an empire of glass façades and hollow interiors, proclaiming Russian exceptionalism while embodying its aesthetic poverty. Ukraine's vision must be the opposite: grounded in authenticity, bursting with innovation, and forged through real international collaboration—not the superficial courtship Skolkovo once pretended at.
To outbuild them is to outlive them. Ukraine's sovereignty isn't fully preserved until its people return empowered, ready to construct cities the world doesn't just respect—it envies.
This is the multi-dimensional counteroffensive Gazprom doesn't see coming. And it is the only way to ensure that when the dust settles, the future of Ukraine won't be cast in concrete slabs and knockoff glass. That it is cast in the luminous, living architecture of a free people.
"To outbuild them is to outlive them. Ukraine's sovereignty isn't fully preserved until its people return empowered, ready to construct cities the world doesn't just respect—it envies."